Defeating Imposter Syndrome

Imposter Syndrome 1

I’m stuck. Too embarrassed to look backward. Too afraid to move forward. If I curl up in a little ball, maybe nobody will notice that I don’t belong. Maybe they won’t notice that I am not smart enough, or creative enough, skilled enough, or whatever enough. If I fade into the background, just maybe I won’t be…

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Why Authenticity Matters

Authentic Branding 1

An authentic brand is one that: – Stays true to its values and beliefs – Is transparent in its actions – Is transparent in its communication with its customers By having an authentic brand, you can establish trust and loyalty with your customers, which can lead to increased customer satisfaction, brand recognition, and business success.…

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Level Up Your Marketing with AI

Ai Article 1 (1)

Like people in many industries, creatives are justly concerned about their roles as AI evolves. It’s as easy to foresee a future where AI boosts our productivity and creativity. And just as easy to see AI completely replacing our function. Since it’s highly unlikely AI usage will do anything but increase, below are ways you…

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Custom WordPress Websites Still In High Demand

Wordpress

While other platforms are gaining popularity, WordPress remains the leader. In 2022, WordPress was used for over 43% of all websites and 65% of websites using a content-management system. You may want a custom WordPress website for several reasons: Custom functionality: WordPress is a versatile platform, but it may not have all the features a…

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8 Ways Trauma Can Sink Your Biz

8 Ways Trauma Sinks Biz Min

How does trauma show up in YOUR business? It’s important understand that our response to trauma is a powerful, life-saving defense mechanism.  It is the core, instinctual and subconscious part of ourselves that keeps us safe. For our critter brain, that means status quo. No change. For business, status quo and no change means we…

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Trauma Response – It’s natural, not a disorder

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By Eva M Medcroft Something’s not right. My stomach is doing flip flops. My heart is racing. My breathing is fast and shallow. Trying to sit still feels like torture. I need to run. This is trauma? I am experiencing the biological response to threatening stimulus also known as trauma response. It could mean the…

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An Overview of Stress, Trauma, and PTSD

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Our understanding of Post Traumatic Stress Syndrome (PTSD) is quickly evolving. Originally, it was associated with intense experiences in war or an intensely traumatic event. Now we know PTSD can is far more pervasive than we originally thought.

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Checklist: Websites that Work

Melissa Web

While we want a unique, custom website for our business, here are and checklist and some general recommendations for effective website design and user experience: Mobile Responsiveness: Ensure your website is optimized for mobile devices and has a responsive design.   User-Friendly Navigation: Make it easy for users to find what they’re looking for with…

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