Brand with authenticity. Tell your unique story with openness and courage.  Build trust with your perfect client with marketing, design, and copy writing that connects to their heart.

Match your mindset to your marketing. No more imposter-syndrome, money blocks, playing small, and self sabotage. Dare to be unapologetically YOU with trauma-informed business coaching.

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CREATE. Make heart connections with your perfect client with this Creative Coaching and Design Program.

Discover who your perfect client is and what they want, gain the confidence to dare to be seen, and align your truth and life’s purpose with your business goals to co-create your Authentic Brand.

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ALIGN. Integrate values, vision and goals – individually and as a team. 

Custom trauma-informed life, health and business coaching for business owners, executives and teams integrates individual and team alignment with work and life, overcome stumbling blocks, and improve flexibility and performance – even in the face of high-stress and trauma.

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CONNECT. Tell your story – in print, online, in-person and everywhere.

Make deeper connections and speak with your true voice through creative graphic and web design, copywriting, content management, environmental design, public relations, market planning, and advertising / direct marketing campaigns.

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Featured Projects

Eva Medcroft

I get it.

For my clients, I can create, design, write and plan with courage. I would pour everything I had into their success. I happily work all day long (and sometimes late into the night) to create an authentic brand and tell a bold story. But when it comes to doing the same for myself...ugh!!

I would play small. I would blend in the background rather than stand out.  I would find anything else to do other than work on my authentic brand – to be vulnerable and courageous enough to tell my own, less than perfect story.

Trust me, I've been there, too.

After years of struggling with my own self-doubt and self-sabotage, I learned how to be unapologetically me and to find the courage to put myself out there and connect with clients on a deeper level.

Now I use the same powerful lessons I learned to help other small business owners dare to be authentic, to be bold, to be comfortable with just being you – attracting your perfect client more easily in the process.

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Eva M. Medcroft
Brand Strategist and Trauma-Informed Executive Coach

Call  or text 941-718-5881

Or email me at



"Attitude Agency went the extra mile to create our unique brand that matched our services while really capturing our personality."

Judy Tso –Aha Solutions Unlimited


About Attitude Agency


Eva M Medcroft

Brand Strategist and
Trauma-Informed Executive Coach

I create, design, write and plan for my clients but, even better, I teach them how to take control of the process themselves. Through coaching, training and expert support, together we co-create a sustainable brand that connects you to your perfect client.


creative team network

Team You

While Attitude is a small, family company located in St Petersburg, Florida, we work with clients, creatives and technical experts all over the country. When you connect with With Attitude, you connect with a tribe – a creative support network of experts, vender services and other business owners that get it. 


do it with attitude

With Attitude!

Mindset is everything. It is important to have the right mindset to find your voice, your truth and your courage to go big – to connect your mindset with your brand so you don't fall into imposter syndrome traps. That is why I also offer coaching...because the way we do one thing, is the way we do everything.


A Few Projects Over the Years

Marketing and Design Services

Marketing and design with heart. Clients want to trust the companies they work with. They want to get know them, not just to be sold by some slick design and spin. They want connection – to have a conversation. And that's where Attitude can help you speak with your true voice.

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Business Coaching and Training

Overcome self-doubt, self-sabotage and playing small. Trauma-informed life and business coaching helps you find work-life balance, overcome chronic stress, and get your sh*t together. Unwind your coping mechanisms and integrate mind-body-spirit to get the mindset you need to dare to be authentic.

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A Few Clients

Attitude Agency Client Brands


I would love to hear about your project.

Call or drop me a line to set up some time to chat.


phone/text:    941-718-5881


Top of page

“Calys Sells Homes” Coldwell Banker Agent Brand and Website

We’re so excited to launch Coldwell Banker agent Calys Stewart’s brand and custom CB MoxiWorks website. Check out her site and say hello 🙂  

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Get more done by doing less

Being” sounds easy, but can be hard. Especially when we are in the habit of always doing. The more we try to “be” the more our mind just won’t listen. this is normal at first. It takes training, practice and time. #mindfulnesspractice

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A Well-Crafted Origin Story Connects with Heart

Every business has an origin story. How you tell it can captivate your client and motivate your team – or not. A basic business origin story is the narrative that explains how a company was founded and its journey to become what it is today. It typically includes the company’s mission, values, and key events…

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Imposter Syndrome vs Authentic Branding

Imposter syndrome can interfere with authentic branding by causing individuals to doubt their abilities and downplay their achievements. Impostor syndrome is often indicated combination of several factors including: Perfectionism: Setting high standards for oneself and feeling pressure to meet those standards. Comparison to others: Comparing oneself to others who seem more successful or knowledgeable, leading…

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Defeating Imposter Syndrome

I’m stuck. Too embarrassed to look backward. Too afraid to move forward. If I curl up in a little ball, maybe nobody will notice that I don’t belong. Maybe they won’t notice that I am not smart enough, or creative enough, skilled enough, or whatever enough. If I fade into the background, just maybe I won’t be…

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Why Authenticity Matters

An authentic brand is one that: – Stays true to its values and beliefs – Is transparent in its actions – Is transparent in its communication with its customers By having an authentic brand, you can establish trust and loyalty with your customers, which can lead to increased customer satisfaction, brand recognition, and business success.…

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Level Up Your Marketing with AI

Like people in many industries, creatives are justly concerned about their roles as AI evolves. It’s as easy to foresee a future where AI boosts our productivity and creativity. And just as easy to see AI completely replacing our function. Since it’s highly unlikely AI usage will do anything but increase, below are ways you…

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Custom WordPress Websites Still In High Demand

While other platforms are gaining popularity, WordPress remains the leader. In 2022, WordPress was used for over 43% of all websites and 65% of websites using a content-management system. You may want a custom WordPress website for several reasons: Custom functionality: WordPress is a versatile platform, but it may not have all the features a…

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8 Ways Trauma Can Sink Your Biz

How does trauma show up in YOUR business? It’s important understand that our response to trauma is a powerful, life-saving defense mechanism.  It is the core, instinctual and subconscious part of ourselves that keeps us safe. For our critter brain, that means status quo. No change. For business, status quo and no change means we…

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Trauma Response – It’s natural, not a disorder

Something’s not right. My stomach is doing flip flops. My heart is racing. My breathing is fast and shallow. Trying to sit still feels like torture. I need to run. This is trauma? I am experiencing the biological response to threatening stimulus also known as trauma response. It could mean the difference between life and…

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