Imposter Syndrome vs Authentic Branding

imposter syndromem-1 (1)

Imposter syndrome can interfere with authentic branding by causing individuals to doubt their abilities and downplay their achievements. Impostor syndrome is often indicated combination of several factors including: Perfectionism: Setting high standards for oneself and feeling pressure to meet those standards. Comparison to others: Comparing oneself to others who seem more successful or knowledgeable, leading…

Read More

Checklist: Websites that Work


While we want a unique, custom website for our business, here are and checklist and some general recommendations for effective website design and user experience: Mobile Responsiveness: Ensure your website is optimized for mobile devices and has a responsive design.   User-Friendly Navigation: Make it easy for users to find what they’re looking for with…

Read More