A Well-Crafted Origin Story Connects with Heart

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Every business has an origin story. How you tell it can captivate your client and motivate your team – or not. A basic business origin story is the narrative that explains how a company was founded and its journey to become what it is today. It typically includes the company’s mission, values, and key events…

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Imposter Syndrome vs Authentic Branding

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Imposter syndrome can interfere with authentic branding by causing individuals to doubt their abilities and downplay their achievements. Impostor syndrome is often indicated combination of several factors including: Perfectionism: Setting high standards for oneself and feeling pressure to meet those standards. Comparison to others: Comparing oneself to others who seem more successful or knowledgeable, leading…

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Defeating Imposter Syndrome


I’m stuck. Too embarrassed to look backward. Too afraid to move forward. If I curl up in a little ball, maybe nobody will notice that I don’t belong. Maybe they won’t notice that I am not smart enough, or creative enough, skilled enough, or whatever enough. If I fade into the background, just maybe I won’t be…

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Why Authenticity Matters

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An authentic brand is one that: – Stays true to its values and beliefs – Is transparent in its actions – Is transparent in its communication with its customers By having an authentic brand, you can establish trust and loyalty with your customers, which can lead to increased customer satisfaction, brand recognition, and business success.…

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