A Well-Crafted Origin Story Connects with Heart

Origin Story 1

Every business has an origin story. How you tell it can captivate your client and motivate your team – or not. A basic business origin story is the narrative that explains how a company was founded and its journey to become what it is today. It typically includes the company’s mission, values, and key events…

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Why Authenticity Matters

Authentic Branding 1

An authentic brand is one that: – Stays true to its values and beliefs – Is transparent in its actions – Is transparent in its communication with its customers By having an authentic brand, you can establish trust and loyalty with your customers, which can lead to increased customer satisfaction, brand recognition, and business success.…

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