Mindset + Marketing News

“Calys Sells Homes” Coldwell Banker Agent Brand and Website

By Eva Medcroft | Feb 8, 2023 |
Calys Sells Homes - Coldwell Banker website

We’re so excited to launch Coldwell Banker agent Calys Stewart’s brand and custom CB MoxiWorks website. Check out her site and say hello 🙂  

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Get more done by doing less

By admin | Feb 7, 2023 |
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Being” sounds easy, but can be hard. Especially when we are in the habit of always doing. The more we try to “be” the more our mind just won’t listen. this is normal at first. It takes training, practice and time. #mindfulnesspractice

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A Well-Crafted Origin Story Connects with Heart

By Eva Medcroft | Feb 7, 2023 |
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Every business has an origin story. How you tell it can captivate your client and motivate your team – or not. A basic business origin story is the narrative that explains how a company was founded and its journey to become what it is today. It typically includes the company’s mission, values, and key events…

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Imposter Syndrome vs Authentic Branding

By Eva Medcroft | Feb 7, 2023 |
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Imposter syndrome can interfere with authentic branding by causing individuals to doubt their abilities and downplay their achievements. Impostor syndrome is often indicated combination of several factors including: Perfectionism: Setting high standards for oneself and feeling pressure to meet those standards. Comparison to others: Comparing oneself to others who seem more successful or knowledgeable, leading…

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Defeating Imposter Syndrome

By Eva Medcroft | Jan 31, 2023 |

I’m stuck. Too embarrassed to look backward. Too afraid to move forward. If I curl up in a little ball, maybe nobody will notice that I don’t belong. Maybe they won’t notice that I am not smart enough, or creative enough, skilled enough, or whatever enough. If I fade into the background, just maybe I won’t be…

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Why Authenticity Matters

By Eva Medcroft | Jan 31, 2023 |
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An authentic brand is one that: – Stays true to its values and beliefs – Is transparent in its actions – Is transparent in its communication with its customers By having an authentic brand, you can establish trust and loyalty with your customers, which can lead to increased customer satisfaction, brand recognition, and business success.…

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Level Up Your Marketing with AI

By Eva Medcroft | Jan 31, 2023 |
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Like people in many industries, creatives are justly concerned about their roles as AI evolves. It’s as easy to foresee a future where AI boosts our productivity and creativity. And just as easy to see AI completely replacing our function. Since it’s highly unlikely AI usage will do anything but increase, below are ways you…

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Custom WordPress Websites Still In High Demand

By Eva Medcroft | Nov 30, 2022 |

While other platforms are gaining popularity, WordPress remains the leader. In 2022, WordPress was used for over 43% of all websites and 65% of websites using a content-management system. You may want a custom WordPress website for several reasons: Custom functionality: WordPress is a versatile platform, but it may not have all the features a…

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8 Ways Trauma Can Sink Your Biz

By Eva Medcroft | Mar 29, 2022 |

How does trauma show up in YOUR business? It’s important understand that our response to trauma is a powerful, life-saving defense mechanism.  It is the core, instinctual and subconscious part of ourselves that keeps us safe. For our critter brain, that means status quo. No change. For business, status quo and no change means we…

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Trauma Response – It’s natural, not a disorder

By Eva Medcroft | Mar 22, 2022 |

Something’s not right. My stomach is doing flip flops. My heart is racing. My breathing is fast and shallow. Trying to sit still feels like torture. I need to run. This is trauma? I am experiencing the biological response to threatening stimulus also known as trauma response. It could mean the difference between life and…

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